Out of Nowhere
The Inside Story of How Nike Marketed the Culture of Running
How does a boy from a small Oregon farm town get swept up in the politics of his chosen sport? Out of Nowhere takes the reader along on Geoff Hollister's 33 year journey at the center of Nike, the company that would change not only the world of athletic shoes and apparel but the business of sport itself.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman. Hollister was coached by him at the University of Oregon and was Bowerman's pick as Nike's third employee. Before he had even graduated Hollister began selling shoes out of the trunk of his car for Blue Ribbon Sports, the c…
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Produktdetails
- ISBN: 978-1-84126-234-5
- EAN: 9781841262345
- Produktnummer: 3229429
- Verlag: Meyer & Meyer
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 328 S.
- Masse: H23.9 cm x B16.5 cm x D2.7 cm 875 g
- Auflage: 2. A.
- Abbildungen: PB; Raster, farbig, Raster,schwarz-weiss
- Gewicht: 875
Über den Autor
Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.
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