Produktbild
Stuart Roper

Corporate Reputation, Brand and Communication

Buch

69882148

CHF 68.50

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Fill, Chris
  • ISBN: 978-0-273-72759-0
  • EAN: 9780273727590
  • Produktnummer: 13386587
  • Verlag: Pearson Academic
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 456 S.
  • Masse: H26.4 cm x B19.5 cm x D1.6 cm 830 g
  • Gewicht: 830

Über den Autor


Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS’s Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM’s Professional Postgraduate Diploma module, Managing Corporate Reputation.www.fillassociates.co.uk

4 weitere Werke von Stuart Roper:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.