The Practice of Public Relations, Global Edition
For courses in public relations.Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continue…
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Produktdetails
- ISBN: 978-1-292-16011-5
- EAN: 9781292160115
- Produktnummer: 31732561
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 456 S.
- Plattform: PDF
- Masse: 63'898 KB
- Auflage: 13. Auflage
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