Content is King
News Media Management in the Digital Age
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspa…
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Produktdetails
Weitere Autoren: Greenhill, Anita / Shaw, Donald / Vargo, Chris J.
- ISBN: 978-1-62356-450-6
- EAN: 9781623564506
- Produktnummer: 27939726
- Verlag: Bloomsbury Publishing Inc
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 2'794 KB
- Auflage: 1. Auflage
- Abbildungen: 100 bw illus
Über den Autor
Dr. Gary Graham is a lecturer in service operations at the University of Leeds, UK. He focuses on the impact of disruptive technologies on supply chain management. He is the author of 30 internationally refereed research papers, a co-investigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research.
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