Produktbild
John T. Cacioppo

Communication and Persuasion

Central and Peripheral Routes to Attitude Change

Buch

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub­ sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in crisis, and interes… Mehr

CHF 165.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Petty, Richard E.
  • ISBN: 978-1-4612-9378-1
  • EAN: 9781461293781
  • Produktnummer: 13328019
  • Verlag: Springer New York
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 284 S.
  • Masse: H24.3 cm x B15.9 cm x D2.3 cm 430 g
  • Auflage: Softcover reprint of the original 1st ed. 1986
  • Abbildungen: Paperback
  • Gewicht: 430

28 weitere Werke von John T. Cacioppo:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.