The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instruct…
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Produktdetails
Weitere Autoren: Ries, Laura
- ISBN: 978-0-06-000773-7
- EAN: 9780060007737
- Produktnummer: 19368181
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 272 S.
- Ausstattung: Trade Paperback
- Masse: H23.5 cm x B18.7 cm x D2.1 cm 375 g
- Gewicht: 375
Über den Autor
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
76 weitere Werke von Al Ries:
Ausgewählte Texte
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 12.00
Flugzeugstatik
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 47.63
Pseudo-Euripides, Rhesus
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 169.50
Urban Wind Energy
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (PDF Format)
CHF 49.00
Fall of Advertising and the Rise of PR
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 10.79
Origin of Brands
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 10.79
Fleischkonsum vs. Veganismus/Vegetarismus
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (PDF Format)
CHF 14.00
22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 14.39
War in the Boardroom
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 17.99
Women's Voices, Women's Rights
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 64.50
Women's Voices, Women's Rights
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (PDF Format)
CHF 64.50
Abuse and the Deadly Foe
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 4.00
Ancient Greek Comedy
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 140.10
Positioning
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 16.00
Der Antikrebs-Plan
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 19.00
Communication poli-tweet
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 13.55
Positioning
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 24.00
Anticancer Living
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 13.00
Urban Wind Energy
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 49.00
Sexualerziehung im Kindergarten?
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 14.00
Inspirational Golden Nuggets
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 5.00
22 Immutable Laws of Marketing
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 11.99
Anpacken statt aufschieben
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (PDF Format)
CHF 19.00
Anpacken statt aufschieben
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (EPUB Format)
CHF 19.00
Frommer's Rio de Janeiro day by day
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
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CHF 17.40
Pseudo-Euripides, Rhesus
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (PDF Format)
CHF 206.35
Ausgewählte Texte
How to Build a Product or Service into a World-Class Brand
How to Build a Product or Service into a World-Class Brand
Ebook (PDF Format)
CHF 12.00
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