Speaking of Health
Assessing Health Communication Strategies for Diverse Populations
Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.
CHF 79.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Board on Neuroscience and Behavioral Health / Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
- ISBN: 978-0-309-11061-7
- EAN: 9780309110617
- Produktnummer: 9400054
- Verlag: National Academies Press
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 376 S.
- Masse: H22.9 cm x B15.2 cm x D0.0 cm
- Sonstiges: Professional & Vocational
Über den Autor
Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health
100 weitere Werke von Institute of Medicine:
Bewertungen
Anmelden