How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
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Produktdetails
- ISBN: 978-1-349-14070-1
- EAN: 9781349140701
- Produktnummer: 33390557
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 172 S.
- Plattform: PDF
- Masse: 18'343 KB
- Abbildungen: Bibliographie
Über den Autor
MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
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