Grow by Focusing on What Matters: Competitive Strategy in 3 Circles
Growth and competitive advantage are about effective positioning.Building effective positioning is challenging today for fi rms facing newand stronger competition, volatile and uncertain markets, and shiftingcustomer desires and demands. The 3-Circle model facilitates speed ofunderstanding and action by focusing attention on the most critical strategyconcepts in this uncertain environment. Growth strategy emerges inthe model from systematically addressing four key strategy directives in adeep and disciplined way:1. defi ne, build, and defend the unique value you create for customers;2. correct, eliminate, or reveal value that is failing custo…
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Produktdetails
Weitere Autoren: Davis James, H. / Davis, James H.
- ISBN: 978-1-60649-092-1
- EAN: 9781606490921
- Produktnummer: 7099184
- Verlag: Business Expert Pub
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 234 S.
- Masse: H22.9 cm x B15.2 cm x D1.2 cm 346 g
- Gewicht: 346
Über den Autor
Joe Urbany, who received his PhD from Ohio State University, is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, and the Journal of the Academy of Marketing Science.James H. Davis received his PhD in corporate strategy from the University of Iowa, MBA from Idaho State University, and MEd and BA from Brigham Young University. From 1998 to 2008, he was director of the Gigot Center for Entrepreneurial Studies at the Mendoza College of Business. He received the Notre Dame College of Business MBA Outstanding Professor of the year award in 1996, 1998, and 1999. He was awarded Outstanding Professor by Purdue University's German International School of Management Administration in 2001.
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