Vijay Mahajan

How Cell Phones and Banking Accelerate African Opportunity and Growth

Ebook (EPUB Format)

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. How African entrepreneurs are using cell phones and small-scale finance to drive remarkable business innovation. Finance and communications are the foundations for successful markets. The rapid growth of cell phones and banking across Africa is not only an indication of the success of these industries but also creates a platform for further growth. Many small businesses have already been established by placing a cell phone and a microloan in the hands o… Mehr

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Produktdetails

ISBN: 978-0-13-247606-5
EAN: 9780132476065
Produktnummer: 34736574
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2009
Plattform: EPUB
Masse: 443 KB
Auflage: 1. Auflage

Über den Autor

Vijay Mahajan, former Dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards, including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The author or editor of nine books, Mahajan is one of the world's most widely cited researchers in business and economics.