Advertising as Culture
This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed, the book's contributors are drawn from each of these areas of academic enquiry.…
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Produktdetails
- ISBN: 978-1-84150-787-3
- EAN: 9781841507873
- Produktnummer: 20532794
- Verlag: Intellect Books Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 238 S.
- Plattform: EPUB
- Masse: 3'784 KB
- Auflage: 1. Auflage
Über den Autor
Christopher Wharton is program leader in advertising and media in the Department of Media at Northumbria University.
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