Wirtz, Jochen (Nus, S'pore)

Service Quality And Productivity Management

ISBN: 978-1-944659-42-4
EAN: 9781944659424
Produktnummer: 25822960
Verlag: World Scientific Publishing Co Inc (USA)
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 79 S.
Sonstiges: General (US: Trade)

Buch

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic researc… Mehr