Consumer Behaviour:A European Perspective
Consumer Behaviour: A European Perspective 5th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its fifth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimen…
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Produktdetails
Weitere Autoren: Solomon, Michael R. / Bamossy, Gary / Askegaard, Søren
- ISBN: 978-0-273-77272-9
- EAN: 9780273772729
- Produktnummer: 13386696
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 744 S.
- Masse: H26.8 cm x B19.8 cm x D3.0 cm 1'285 g
- Auflage: 5. A.
- Gewicht: 1285
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