Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
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Produktdetails
Weitere Autoren: Soenen, Guillaume (Hrsg.)
- ISBN: 978-1-134-46015-1
- EAN: 9781134460151
- Produktnummer: 18410412
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 1'384 KB
4 weitere Werke von Bertrand (Hrsg.) Moingeon:
Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
Integrating Strategy, Marketing, Communication and Organizational Perspective
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