Marketing
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics,…
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Produktdetails
Weitere Autoren: Marshall, Greg / Stuart, Elnora / Barnes, Bradley / Mitchell, Vincent-Wayne
- ISBN: 978-0-273-75824-2
- EAN: 9780273758242
- Produktnummer: 31730672
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 660 S.
- Plattform: PDF
- Masse: 417'634 KB
- Auflage: 2. Auflage
Über den Autor
Michael R Solomon is Professor of Marketing at the Haub School of Business at Saint Joseph's University in Philadelphia.Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida and also Professor of Marketing & Strategy at Aston Business School.Elnora W. Stuart is Professor of Marketing at the University of South Carolina Upstate.Bradley R. Barnes is Associate Dean for Internationalisation and Professor of International Management and Marketing at The Management School, University of Sheffield. Vincent-Wayne Mitchell is Professor of Consumer Marketing at Cass Business School, City University.
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