The Power of Little Ideas
A Low-Risk, High-Reward Approach to Innovation
The logical and enduring way to innovate.Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. Disrupt yourself or be disrupted! is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.This distinctive approach has three key elem…
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Produktdetails
- ISBN: 978-1-63369-169-8
- EAN: 9781633691698
- Produktnummer: 22317236
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 1'866 KB
Über den Autor
David Robertson is a Professor of Practice at the Wharton School at the University of Pennsylvania. From 2002 through 2010, he was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland. Robertson is the host of Innovation Navigation, a weekly radio show and podcast that focuses on the management of innovation. Robertson is the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry and coauthor of Enterprise Architecture as Strategy.Kent Lineback has spent more than twenty-five years as a manager and executive and, before that, several years as a consultant and a creator of management development programs. He has collaborated on several books, including Being the Boss.Author social media/website info: robertsoninnovation.com; twitter.com/davidcrob; youtube.com/user/RobertsonInnovation; linkedin.com/in/davidchrobertson
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