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Richard Graves

Marina Business - An introduction for Investors, Developers and Buyers - Volume 1

Buch

What business are we in? The following is a quote from an article in the Harvard Business Review Marketing Myopia by Theodore Levitt: The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today, not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that th… Mehr

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Produktdetails


  • ISBN: 978-1-79232-170-2
  • EAN: 9781792321702
  • Produktnummer: 34394519
  • Verlag: Richard Graves & Associates
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 180 S.
  • Masse: H28.0 cm x B21.6 cm x D1.1 cm 687 g
  • Abbildungen: Paperback
  • Gewicht: 687

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