Produktbild
Libby Sartain

Brand for Talent

Eight Essentials to Make Your Talent as Famous as Your Brand

Ebook (PDF Format)

The marketplace for talent becomes more intense with each year, no matter how turbulent the economy may be. Using every social media tool available at their fingertips, workers bring high expectations-and well-honed skills as retail consumers-to search for work experiences that offer connection and fulfillment beyond traditional definitions of task, opportunity, and security. This change makes a brand an essential part of any business strategy to secure talent. But a traditional employer brand is no longer enough. In this book, brand experts Mark Schumann and Libby Sartain introduce a new business marketing tool-the talent brand-with examples… Mehr

CHF 19.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails


Weitere Autoren: Schumann, Mark
  • ISBN: 978-0-470-46368-0
  • EAN: 9780470463680
  • Produktnummer: 13803662
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2010
  • Seitenangabe: 272 S.
  • Plattform: PDF
  • Masse: 1'903 KB

Über den Autor


Libby Sartain (Bastrop, TX)?was?most recently?Senior VP of Human Resources and Chief People at Yahoo!, Inc. Prior to joining Yahoo! in 2001, Sartain was Vice President of People at Southwest Airlines, where she led all human resources functions. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001 and was named fellow of the National Academy of Human Resources in 1998. She is author of HR from the Heart (AMACOM), co-editor of On Staffing (Wiley). She earned degrees from the University of North Texas (MBA) and Southern Methodist University (BBA). Mark Schumann (Ridgefield, CT) is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from Business Insurance Magazine. He is a frequent author of articles for leading corporate communication publications including IABC's Communication World and a well-recognized speaker on organizational communication issues.?He holds an MA from the University of Denver and a BA from Austin College. He works in both Dallas, TX?and Stamford, CT.

9 weitere Werke von Libby Sartain:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.