Glynis M. (Hrsg.) Breakwell

Doing Social Psychology Research

Ebook (PDF Format)

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-… Mehr

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Produktdetails

ISBN: 978-0-470-77709-1
EAN: 9780470777091
Produktnummer: 13832052
Verlag: Wiley-Blackwell
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 400 S.
Plattform: PDF
Masse: 1'148 KB

Über den Autor

Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).