Making Media Content
The Influence of Constituency Groups on Mass Media
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between…
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Produktdetails
- ISBN: 978-1-135-61924-4
- EAN: 9781135619244
- Produktnummer: 18428861
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 1'459 KB
3 weitere Werke von John A. Fortunato:
Making Media Content
The Influence of Constituency Groups on Mass Media
The Influence of Constituency Groups on Mass Media
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