Guerrillas on the Web: The Success of Viral Marketing and Advertising
Propelled almost entirely by word of mouth and strength in the popularity of social sharing, viral marketing can be used for brand awareness through non-traditional forms of advertising and communication.This book explores viral marketing and advertising, viral messaging and undercover marketing, the social network and the way the social web reacts, plus notable examples of viral marketing from the marketing of the Blair Witch Project, to the comical Burger King Subservient Chicken, and much more.Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative book…
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Produktdetails
- ISBN: 978-1-241-71995-1
- EAN: 9781241719951
- Produktnummer: 11479813
- Verlag: Webster S Digital Serv S
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 122 S.
- Masse: H24.6 cm x B18.9 cm x D0.7 cm 231 g
- Gewicht: 231
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