Philip Kotler
Marketing 5.0
Technology for Humanity
Buch
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the Four P's of Marketing, Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip K…
Mehr
Beschreibung
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the Four P's of Marketing, Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:* Artificial Intelligence for marketing automation* Agile marketing* Segments of one marketing* Contextual technology* Facial recognition and voice tech for marketing* The future of Customer Experience (CX)* Transmedia storytelling* The Whatever-Whenever-Wherever service delivery* Everything-As-A-Service business model* Internet of Things and blockchain for marketing* Virtual and augmented reality marketing* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
CHF 38.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
L048:
Lieferbar in 48 Stunden
Produktdetails
Weitere Autoren: Kartajaya, Hermawan / Setiawan, Iwan
- ISBN: 978-1-119-66851-0
- EAN: 9781119668510
- Produktnummer: 32661389
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 224 S.
- Masse: H24.0 cm x B15.8 cm x D2.0 cm 410 g
- Auflage: 1. Auflage
- Gewicht: 410
Über den Autor
Philip Kotler (Sarasota, FL) is the S.C. Johnson Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an M.A. from the University of Chicago and a Ph.D. from MIT, both in economics. Kotler has an incredible international presence -- his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus Consulting, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Marketing 3.0 and Marketing 4.0.Iwan Setiawan (Jakarta, Indonesia) is a business writer and senior consultant at MarkPlus Consulting, where he consults for clients on marketing strategies.
100 weitere Werke von Philip Kotler:
Technology for Humanity
Ebook (PDF Format)
CHF 96.00
Technology for Humanity
Ebook (EPUB Format)
CHF 75.00
Technology for Humanity
Ebook (EPUB Format)
CHF 154.80
Technology for Humanity
Ebook (PDF Format)
CHF 78.70
Technology for Humanity
Ebook (EPUB Format)
CHF 53.50
Technology for Humanity
Audio Download
CHF 19.00
Technology for Humanity
Ebook (EPUB Format)
CHF 70.30
Technology for Humanity
Ebook (PDF Format)
CHF 58.05
Technology for Humanity
Ebook (PDF Format)
CHF 56.75
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.