Great Brand Blunders
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and a…
Mehr
CHF 22.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V136:
Neuauflage/Nachdruck unbestimmt
Produktdetails
- ISBN: 978-1-78059-229-9
- EAN: 9781780592299
- Produktnummer: 15189007
- Verlag: Hodder & Stoughton
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 240 S.
- Masse: H21.6 cm x B14.1 cm x D1.9 cm 314 g
- Gewicht: 314
- Sonstiges: General (US: Trade)
Über den Autor
Rob Gray has written about marketing and brands for over two decades. He is a longstanding, regular contributor to the Chartered Institute of Marketing's magazine The Marketer, and since 2000 Rob has worked in a freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the highly respected IPRA Thought Leadership series of essays. His insightful journalism on brands, marketing and communications has appeared in a wide variety of publications, from leading newspapers such as The Financial Times and The Guardian through to business titles including Marketing, Campaign, Broadcast, PR Week, HR Magazine, The Grocer and Management Today. He also works as a copywriter and marketing consultant. You can follow him on Twitter @RobGrayWriter.
100 weitere Werke von Rob Gray:
Temporomandibular Disorders
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 53.00
The Sonjo of Tanganyika
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 36.75
Art Therapy and Psychology
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 38.05
The Sonjo of Tanganyika
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 36.75
Temporomandibular Disorders
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 80.00
Stochastic Image Processing
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 136.00
Entropy and Information Theory
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 136.00
Temporomandibular Disorders
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 47.00
Aviation Visual Perception
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 56.75
Aviation Visual Perception
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 56.75
The Pest Detectives
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 25.15
The Family Estate in Africa
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 49.65
Entropy and Information Theory
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (PDF Format)
CHF 106.50
Decide to Become Awesome
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 11.60
Nine Months at Ground Zero
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 9.40
The Family Estate in Africa
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 49.00
Great Brand Blunders
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
Ebook (EPUB Format)
CHF 4.50
Bewertungen
Anmelden