What is e-Business?
How the Internet Transforms Organizations
Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. A coherent introduction to e-business. Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, reg…
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Produktdetails
- ISBN: 978-1-4051-2558-1
- EAN: 9781405125581
- Produktnummer: 16097109
- Verlag: John Wiley and Sons Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 264 S.
- Masse: H24.6 cm x B17.2 cm x D2.1 cm 452 g
- Gewicht: 452
- Sonstiges: Professional & Vocational
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