Smarter Marketer: 11 Golden Rules to Help In-House Marketers Thrive in an Ever-Changing Digital World
If you're an in-house marketer today, the digital world can be a scary place. But it doesn't have to be. The basic principles of marketing have not changed. It's still all about using the right methods at the right time to reach the right people. In Smarter Marketer, David and James Lawrence provide actionable insights and powerful tools for in-house marketers challenged with developing effective campaigns that demonstrate their personal value within the organisation. The 11 Golden Rules detailed here will enable you to: Create campaigns that consistently generate quality leads Focus on strategy, messaging,…
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Produktdetails
Weitere Autoren: Lawrence, James
- ISBN: 978-1-5445-0409-4
- EAN: 9781544504094
- Produktnummer: 31846782
- Verlag: Lightning Source Inc
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 180 S.
- Masse: H21.6 cm x B14.0 cm x D1.0 cm 236 g
- Gewicht: 236
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