Sales and Marketing Channels
How to Build and Manage Distribution Strategy
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised editi…
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Produktdetails
Weitere Autoren: White, Michael
- ISBN: 978-0-7494-8215-2
- EAN: 9780749482152
- Produktnummer: 26896270
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 384 S.
- Plattform: EPUB
- Masse: 6'015 KB
- Auflage: 3. Auflage
Über den Autor
Julian Dent and Michael White
4 weitere Werke von Julian Dent:
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