From Awareness to Commitment in Public Health Campaigns
The Awareness Myth
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demo…
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Produktdetails
Weitere Autoren: Thompson-Hayes, Marceline
- ISBN: 978-1-4985-3330-0
- EAN: 9781498533300
- Produktnummer: 23630723
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 152 S.
- Plattform: EPUB
- Masse: 3'521 KB
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