The Marketing Gurus
Lessons from the Best Marketing Books of All Time
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.
CHF 17.90
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Produktdetails
- ISBN: 978-1-84354-941-3
- EAN: 9781843549413
- Produktnummer: 20227883
- Verlag: Atlantic Books
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 304 S.
- Masse: H19.8 cm x B13.0 cm x D2.4 cm 286 g
- Auflage: Main
- Abbildungen: Illustrations
- Gewicht: 286
Über den Autor
Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com
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