Microstyle: The Art of Writing Little
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongu…
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Produktdetails
- ISBN: 978-0-393-07740-7
- EAN: 9780393077407
- Produktnummer: 10720604
- Verlag: W W Norton & Co
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 256 S.
- Masse: H21.9 cm x B14.9 cm x D2.8 cm 415 g
- Auflage: New
- Gewicht: 415
Über den Autor
Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.
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