Distribution Channels
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as w…
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Produktdetails
- ISBN: 978-0-7494-6270-3
- EAN: 9780749462703
- Produktnummer: 13954604
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 416 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
Julian Dent
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