Handbook of Research Methods in Consumer Psychology
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgme…
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Produktdetails
Weitere Autoren: Herr, Paul M. (Hrsg.) / Schwarz, Norbert (Hrsg.)
- ISBN: 978-0-429-68759-4
- EAN: 9780429687594
- Produktnummer: 31292831
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 540 S.
- Plattform: EPUB
- Masse: 4'682 KB
- Auflage: 1. Auflage
- Abbildungen: 3 schwarz-weiße Fotos, 24 schwarz-weiße Zeichnungen, 11 schwarz-weiße Tabellen
Über den Autor
Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech. Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.
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