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Svend Hollensen

Global Marketing

Ebook (PDF Format)

Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty yearsthis titlehas been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.Key Features include: A clear part structure, organised around the five main decisions that marketing peo… Mehr

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Produktdetails


  • ISBN: 978-1-292-25183-7
  • EAN: 9781292251837
  • Produktnummer: 33848472
  • Verlag: Pearson HigherEducation
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 808 S.
  • Plattform: PDF
  • Masse: 18'346 KB
  • Auflage: 8. Auflage

Über den Autor


Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson books include - among others - Global Marketing, Seventh Edition, published in 2017.

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