Experiential Marketing
How to Get Customers to Sense, Feel, Think, Act, R
CHF 23.90
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Produktdetails
- ISBN: 978-1-4516-3636-9
- EAN: 9781451636369
- Produktnummer: 10763566
- Verlag: Simon & Schuster N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 304 S.
- Ausstattung: Trade Paperback
- Masse: H22.9 cm x B15.4 cm x D2.2 cm 332 g
- Gewicht: 332
Über den Autor
Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co-author of Marketing Aesthetics (Free Press).
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