Social Media Usage Behavior of Working Professionals
Research Paper (postgraduate) from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, ICFAI IBS Business School Hyderabad, language: English, abstract: India ranks among top five countries when it comes to the pace of growth in internet and social media usage. Global average growth of in internet users is measly 19%, India alone is at 90%. India's web users have 153 million active social media accounts. The social media users are increasing by 23% approximately each year. India has over 195 million Facebook users which makes India a country that has world's largest number of Faceboo…
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Produktdetails
Weitere Autoren: Gaurav, Kunal
- ISBN: 978-3-668-55257-9
- EAN: 9783668552579
- Produktnummer: 25022850
- Verlag: GRIN Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 52 S.
- Masse: H21.0 cm x B15.1 cm x D0.7 cm 92 g
- Auflage: 1. Auflage
- Gewicht: 92
Über den Autor
A rare amalgamation of an educator, an administrator and a researcher, Dr. Kunal Gaurav has earned his Doctorate in Business Administration from Aligarh Muslim University (AMU), Aligarh, India. Aligarh Muslim University (AMU) has the distinction of being one of India's most renowned and iconic Higher Education Institutions, occupying a crucial place in the emergence and preservation of both cultural and intellectual heritage of India. His doctoral research was intended to investigate the Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty in Indian Automobile Industry. He is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA - Accredited Management Teacher and currently working as Professor in the area of Marketing & Associate Dean (Strategic Research) at ICBM - School of Business Excellence, Hyderabad. ICBM - School of Business Excellence, Hyderabad is one of the top business schools in the country blessed with ACBSP accreditation in addition to the approval from AICTE, Ministry of HRD, and Govt. of India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research article publications in various refereed journals he has presented several papers at national and international conferences. He also holds the honorary position of Senior Vice President of Operations - Internationally Accepted Marketing StandardsBoard (IAMSB), International Institute of Marketing Professionals (IIMP), Canada.
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