David Travis

Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

Ebook (PDF Format)

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key FeaturesA dive-in-anywhere… Mehr

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Produktdetails

Weitere Autoren: Hodgson, Philip

ISBN: 978-0-429-77401-0
EAN: 9780429774010
Produktnummer: 29783780
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 306 S.
Plattform: PDF
Masse: 11'028 KB
Auflage: 1. Auflage
Abbildungen: 17 schwarz-weiße Abbildungen, 27 schwarz-weiße Fotos, 2 schwarz-weiße Tabellen

Über den Autor

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology. Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.