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Ryan Holiday

Growth Hacker Marketing

A Primer on the Future of PR, Marketing and Advertising

Buch

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, tur… Mehr

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Produktdetails

  • ISBN: 978-1-78125-436-3
  • EAN: 9781781254363
  • Produktnummer: 16479481
  • Verlag: Profile Books
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 144 S.
  • Ausstattung: Trade Paperback
  • Masse: H19.8 cm x B12.8 cm x D1.2 cm 166 g
  • Gewicht: 166

Über den Autor

Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.

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