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Mark Allen

Master Data Management in Practice

Achieving True Customer MDM

Ebook (PDF Format)

MASTER DATA MANAGEMENT IN PRACTICE Achieving True Customer MDM A customer places a call to Sears for an appliance repair. The phone system instantly recognizes the number. Once the caller is verified, the system automatically pulls up a complete set of records, including full history and service contracts that are available to the customer service representative answering the call. This is an example of good Customer Master Data Management (MDM) and an effective, profitable use of a company's data. Yet many organizations are still struggling to correct long-standing systemic business problems related to their data and its associated processes… Mehr

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Produktdetails


Weitere Autoren: Cervo, Dalton / Dyché, Jill (Vorb.)
  • ISBN: 978-1-118-08566-0
  • EAN: 9781118085660
  • Produktnummer: 13850792
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 272 S.
  • Plattform: PDF
  • Masse: 3'399 KB

Über den Autor


DALTON CERVO is Senior Solutions Consultant at DataFlux Corporation, assisting customers with master data management, data governance, and data quality implementations.??Prior to joining DataFlux, Dalton was a senior program manager at both Sun Microsystems and Oracle, leading the data quality efforts as a member of the data governance team responsible for defining policies and procedures governing the oversight of master customer data. He is an expert panelist and a featured blogger for Data Quality PRO and a contributing author in The Next Wave of Technologies: Opportunities in Chaos (Wiley). MARK ALLEN is a Senior Consultant and Enterprise Data Governance Lead at WellPoint, Inc. Prior to joining WellPoint, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle. Mark has led Sun's Customer Data Governance Board and has been a member of customer advisory boards for DataFlux, Oracle, and Dun & Bradstreet, where he was a presenter and panel member for various data governance and master data management events and forums. Please visit their website at www.mdm-in-practice.com.

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