Robert Brunner

Walking the Walk

Having Your Customers Love You

Ebook (EPUB Format)

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....

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Produktdetails

Weitere Autoren: Emery, Stewart / Hall, Russ

ISBN: 978-0-13-247646-1
EAN: 9780132476461
Produktnummer: 34736581
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2009
Plattform: EPUB
Masse: 228 KB
Auflage: 1. Auflage

Über den Autor

Robert Brunner founded Apple's legendary Industrial Design Group, which designed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac. As a partner at Pentagram, he worked with Fortune 500 companies including Nike, Microsoft, HP, Dell, and Nokia. In early 2007, he founded Ammunition, a product design, brand, and interactive development consultancy. Brunner's product designs are included in the permanent collection of the Museum of Modern Art (MoMA). He teaches advanced product design at Stanford University. Stewart Emery, a father of the Human Potential Movement, served as the first CEO of est, cofounded Actualizations, led seminars in dozens of countries, and has coached over 12,000 people in the last three decades. He is the bestselling author of Actualizations: You Don't Have to Rehearse to Be Yourself and The Owner's Manual For Your Life. As a consultant, he asked the questions that led MasterCard to its legendary Priceless campaign.