Popular Music as Promotion
Music and Branding in the Digital Age
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture.Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popu…
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Produktdetails
- ISBN: 978-0-7456-9221-0
- EAN: 9780745692210
- Produktnummer: 20086059
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 216 S.
- Masse: H22.9 cm x B15.2 cm
Über den Autor
Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing, and promotional culture, and consumer culture inside contemporary capitalism.
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