Auto Brand
Building Successful Car Brands for the Future
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity.Auto Brand provides a roadm…
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Produktdetails
- ISBN: 978-0-7494-6930-6
- EAN: 9780749469306
- Produktnummer: 15762799
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 264 S.
- Plattform: EPUB
- Masse: 3'818 KB
- Auflage: 1. Auflage
Über den Autor
Anders Parment
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