Sales Force Management
Leadership, Innovation, Technology
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It's a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussionLeadership challenge assig…
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Produktdetails
Weitere Autoren: Marshall, Greg W.
- ISBN: 978-1-317-35999-9
- EAN: 9781317359999
- Produktnummer: 20179792
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 494 S.
- Plattform: PDF
- Masse: 5'041 KB
- Auflage: 12. Auflage
- Abbildungen: 66 farbige Abbildungen, 13 farbige Fotos, 53 farbige Zeichn., 91 farbige Tabellen
Über den Autor
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He is the co-author, with Greg W. Marshall, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, with Mark W. Johnston, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.
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