Conjoint Analysis in Marketing Research
Fundamentals - Methods - Applications - Critical Assessment
Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, abstract: Conjoint analysis has become one of today's most widelyused marketing research tools.It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors.(Orme, 2010, p. 7)The author Orme (2010, p. 7) emphasises in his book the growing popularity of conjoint analysis in marketing research. According to Orme (2010, p. 1) the consumer preferences are changing constantly with an in…
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Produktdetails
- ISBN: 978-3-640-83105-0
- EAN: 9783640831050
- Produktnummer: 12972548
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 26 S.
- Plattform: EPUB
- Masse: 2'958 KB
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