Dave Chaffey

Digital Marketing

Ebook (PDF Format)

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' b… Mehr

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Produktdetails

Weitere Autoren: Ellis-Chadwick, Fiona

ISBN: 978-1-292-24158-6
EAN: 9781292241586
Produktnummer: 31730639
Verlag: Pearson HigherEducation
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 576 S.
Plattform: PDF
Masse: 63'324 KB
Auflage: 7. Auflage

Über den Autor

Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights.com. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing.Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.