The Complete Marketer
60 Essential Concepts for Marketing Excellence
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand.Malcolm McDonald and Mike Meldrum have simplifie…
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Produktdetails
Weitere Autoren: Meldrum, Mike
- ISBN: 978-0-7494-6677-0
- EAN: 9780749466770
- Produktnummer: 14698038
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 4'207 KB
- Auflage: 1. Auflage
Über den Autor
Malcolm McDonald, Mike Meldrum
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