Managing Sales Professionals
The Reality of Profitability
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is needed by sales managers who want to oversee a successful sales staff.The author, Joseph Vaccaro, uses an integrated model approach. He integrates the marketing mix as it relates to selling, and then he delves into the daily situations and problems readers encounter as practicing sales managers. Wit…
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Produktdetails
Weitere Autoren: Vaccaro, Joseph P
- ISBN: 978-1-136-59061-0
- EAN: 9781136590610
- Produktnummer: 20169293
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 426 S.
- Plattform: EPUB
- Masse: 3'800 KB
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