Business Research Methods
Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
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Produktdetails
Weitere Autoren: Bryman, Alan
- ISBN: 978-0-19-958340-9
- EAN: 9780199583409
- Produktnummer: 10671462
- Verlag: Oxford Academic
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 765 S.
- Masse: H26.7 cm x B19.5 cm x D3.1 cm 1'711 g
- Auflage: 3. A.
- Gewicht: 1711
Über den Autor
Alan Bryman is Professor of Organisational and Social Research at the University of Leicester.
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