Branding Inside Out
Internal Branding in Theory and Practice
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that…
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Produktdetails
- ISBN: 978-0-7494-7891-9
- EAN: 9780749478919
- Produktnummer: 24217758
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 224 S.
- Plattform: EPUB
- Masse: 3'847 KB
- Auflage: 1. Auflage
Über den Autor
Nicholas Ind
8 weitere Werke von Nicholas (Hrsg.) Ind:
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