Mohanbir Sawhney

The Sentient Enterprise

The Evolution of Business Decision Making

Ebook (EPUB Format)

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry-and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as: We're spending valuable meeting time wondering why everyone's data doesn't match up. We can't leverage our economies of scale while remaining agile with data. We need self-serve apps that let the enterprise experiment with data and accelerate the development process. We need to get on a more predictive… Mehr

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Produktdetails

Weitere Autoren: Ratzesberger, Oliver / Davenport, Thomas H. (Vorb.)

ISBN: 978-1-119-43879-3
EAN: 9781119438793
Produktnummer: 24163319
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 176 S.
Plattform: EPUB
Masse: 825 KB

Über den Autor

OLIVER RATZESBERGER is executive vice president and chief product officer of Teradata Corporation. Prior to Teradata, he spent seven years at eBay where he led their data warehouse and big data platform programs. He also has deep experience with open source startups. Ratzesberger joined Teradata in early 2013 as leader of the Teradata Research & Development software teams. As head of Teradata R&D, he now oversees a global organization including more than 1,900 technologists around the world. MOHAN SAWHNEY is the McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director, Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University. Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on modern marketing, organic growth and business innovation. Professor Sawhney advises and speaks to Global 2000 firms and governments worldwide and has written six management books as well as dozens of influential articles in leading academic journals and managerial publications. OLIVER RATZESBERGER is executivevice president and chief product officerof Teradata Corporation. Prior to Teradata,he spent seven years at eBay where he ledtheir data warehouse and big data platformprograms. He also has deep experiencewith open source startups. Ratzesbergerjoined Teradata in early 2013 as leaderof the Teradata Research & Developmentsoftware teams. As head of Teradata R&D,he now oversees a global organizationincluding more than 1,900 technologistsaround the world.MOHAN SAWHNEY is the McCormickFoundation chair of technology, clinicalprofessor of marketing and the director,Center for Research in Technology &Innovation at the Kellogg School ofManagement at Northwestern University.Professor Sawhney is a globally recognizedscholar, teacher, consultant and speakerin innovation, strategic marketing and newmedia. His research and teaching currentlyfocuses on modern marketing, organicgrowth and business innovation. ProfessorSawhney advises and speaks to Global2000 firms and governments worldwideand has written six management booksas well as dozens of influential articles inleading academic journals and managerialpublications.