Seth Godin
Meatball Sundae
How New Marketing is Transforming the Business World (and How to Thrive in It)
Buch
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. MEATBALL SUNDAE is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.
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Produktdetails
- ISBN: 978-0-7499-2948-0
- EAN: 9780749929480
- Produktnummer: 4123529
- Verlag: Little, Brown Book Group
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 256 S.
- Masse: H21.3 cm x B12.7 cm x D1.7 cm 206 g
- Gewicht: 206
- Sonstiges: Professional & Vocational
Über den Autor
Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine. Visit his website www.sethgodin.com
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