Public House and Beverage Management: Key Principles and Issues
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research…
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Produktdetails
Weitere Autoren: Ritchie, Caroline / Roberts, Andrew
- ISBN: 978-1-136-37085-4
- EAN: 9781136370854
- Produktnummer: 13851203
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 2'616 KB
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